TEAM VALLEY PICTURE FRAMING
A tailored digital presence for this trusted framing company, built to showcase their craft and connect with new customers.
Design, UX, Website, Responsive
Team Valley Picture Framing is a well-established family business with a rich history of craftsmanship, attention to detail, and personal service. Since 1989, they’ve built a strong reputation for custom and ready-made framing that celebrates life’s most meaningful moments — from sports shirts and memorabilia to fine art and mirrors. When they partnered with White Room, they wanted a digital refresh that reflected the quality of their work and the warmth of their approach, while making it easier for customers to explore their services and get in touch.
Our challenge was to bring the traditional, tactile experience of expert picture framing into the digital space without losing the charm and personal touch that Team Valley Picture Framing is known for. We worked closely with their team to understand how customers interact with their services — from browsing and consultation to bespoke framing and final collection. The result was a warm, inviting website that balances the brand’s longstanding heritage with modern digital functionality. With intuitive navigation, informative service pages, and clear call-to-actions, the site makes it easy for users to explore everything from custom framing to sport shirt displays and ready-made frames. Each page was designed to showcase their craftsmanship while making it simple for users to request quotes, browse the product range, and find inspiration for their next project.
Beyond the website, we helped strengthen their brand presence with improved messaging and visual consistency across all customer touchpoints — both online and in-store. We also implemented SEO enhancements to improve local visibility and make sure the business ranks for key services in the area. Thanks to the new platform, Team Valley Picture Framing can now better engage their loyal customer base while reaching new audiences across the North East and beyond. With over three decades of framing expertise reflected in every corner of the digital experience, this project illustrates how even the most hands-on, traditional businesses can benefit from thoughtful, well-executed digital transformation.
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