SALON M
First place position on Google for this inspiring, cutting edge chain of salons.
Brand, Design, UX, Website, Responsive
Salon M is an exclusive chain of Wella MCA-accredited salons, known for its cutting-edge approach to hairdressing and exceptional customer service. The salon group approached White Room with the goal of refreshing their online presence to better reflect their modern and dynamic brand, while also attracting both new and loyal customers.
Salon M required a digital experience that would not only capture the essence of their transformation but also engage their audience effectively across all devices. The project needed to be completed within a short timeframe to align with an upcoming marketing campaign. An agile project approach was essential to meet this deadline and ensure that the refreshed website would go live on schedule.
We worked closely with the Salon M team to create a fresh, engaging, and responsive website. The new design was aligned with their high-end brand image, featuring a clean, modern look and an intuitive user experience. The site was fully optimised to improve search engine rankings and ensure it was fully responsive across all devices, from desktop to mobile.
The outcome was a dramatic success. Upon launch, Salon M achieved a first-place Google ranking and top positions on Google Business — a testament to the effectiveness of our SEO optimisation and social marketing strategies. The website now not only represents the cutting-edge, professional nature of the brand but also drives significant traffic and new customer bookings to the salons.
This project is a clear example of how an agile approach to design, combined with SEO best practices and strong brand identity, can result in measurable business success. Salon M’s new website is now a powerful tool in their marketing strategy, driving customer engagement and solidifying their position as a leader in the industry.
“Our website is listed at the top of Google and it provides a lot of new customers to our salons. A fantastic service and I would highly recommend White Room!”
Nigel Preece
Owner
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