FRANKLIN INK
A bespoke online design service for this unique custom clothing company.
Design, UX, Website, Responsive
Franklin Ink is a dynamic custom clothing company built on creativity, craftsmanship, and a deep passion for self-expression. From their studio, they’ve been helping customers bring bold, original designs to life — offering unique apparel that stands out from the crowd. When Franklin Ink approached us, they were looking for more than just a website. They wanted a digital experience that captured the energy of their brand and extended their studio’s creative possibilities to an online audience.
Our challenge was to translate the tactile, hands-on process of custom garment design into an intuitive, engaging digital platform. We collaborated closely with the Franklin Ink team to fully understand their workflow, customer journey, and brand ethos. The result was a bespoke online design tool — built from the ground up — that replicates the studio experience while remaining simple and accessible for users of all levels.
This custom-built tool allows visitors to create and preview their designs in real-time, offering flexible options for customization and creative input. By empowering users to express themselves through their own apparel, the site doesn’t just serve as an e-commerce platform — it becomes an extension of the brand’s core mission. Whether customers are designing from home or browsing for inspiration, the platform keeps them engaged and connected. But building the website was only part of the journey.
We provided comprehensive digital marketing consultation to ensure Franklin Ink could make the most of its new online presence. From optimizing their site for search engines to developing a social media strategy tailored to their audience, we helped lay the groundwork for sustainable growth. Franklin Ink embraced the tools and insights we provided, quickly developing a strong digital voice that resonates with their community.
Since launch, Franklin Ink has not only expanded their customer base but also built a loyal following online. Their new platform has opened up fresh opportunities for collaboration, promotion, and revenue generation — all while staying true to the creative heart of the brand.
Built to Convert
The project was meticulously crafted with a mobile-first approach, ensuring a seamless responsive design. This allows customers to easily custom-design T-shirts and other clothing items directly from their mobile devices, enhancing accessibility and user experience.
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